Custom Software & IoT Development in Detroit | One Team, End to End

We build the whole thing.

Connected products, designed and engineered from the circuit board to the cloud to the production line. One team, in Detroit.

Start a projectSee the work →

Every part.
One team.

The engineers who design the board also write its firmware, train its models, and get it manufactured. Then they build the software it talks to.

Capabilities

Hardware and software, under one roof.

Every discipline a connected product needs, on one team and one schedule.

Hardware6

  • Industrial designForm, color, materials, and finish.
  • ElectronicsSchematics, layout, and board bring-up.
  • FirmwareReal-time systems, drivers, and over-the-air updates.
  • SensingSensor selection, calibration, and signal processing.
  • PowerBatteries, charging, and low-power design.
  • ProductionDesign for manufacture, sourcing, and assembly.

Software5

  • CloudReal-time ingestion and pipelines, from ten devices to ten thousand.
  • WebDashboards, portals, and SaaS products.
  • MobileiOS and Android apps, with alerts that reach the field.
  • AIForecasting, LLMs, and custom models, on device or in the cloud.
  • InterfaceInteraction design for screens of every size.

Explore our services →

Work

Built, shipped, and running.

More than fifty projects in production, from sensors in the field to search for a law firm. A few of them.

Agriculture · Hardware and software

Lagoon monitoring

An agricultural operator needed to know, to the centimeter, how full every lagoon was, and how full it would be tomorrow.

We designed the sensor and its enclosure, wrote the firmware, built the cloud pipeline, the dashboard, the mobile alerts, and the forecasting model, then took the hardware through manufacturing.

8 mo
Kickoff to production
1M+
Readings a day
<1 cm
Level accuracy
Automotive · Web and AI

Formula

Predictive modeling that shows car dealerships which marketing platforms bring in leads, visits, and sales.

35%average savings
Professional services · Web

Legal document platform

Search, automated categorization, and collaboration for a 200-attorney firm.

87%faster review
Health data · AI

Cypherly.ai

Anonymizes patient data before any AI model sees it, so nothing private ever reaches training.

3 moto HIPAA-compliant launch
Accounting · Browser extension

Tax document extraction

Pulls receipts, invoices, and tax forms out of the inbox and files them automatically.

80%less time collecting

Interfaces are illustrative recreations, not client screenshots.

See all case studies →

Process

How a project runs.

From the first conversation to the thousandth unit, the same people are on it.

  1. 01

    Discovery

    Weeks 1–2

    We agree on what success looks like before anyone writes code or draws a part.

  2. 02

    Design and engineering

    A working build every week

    Form, electronics, firmware, and software decided together. You see it, hold it, and use it as it comes together.

  3. 03

    Production

    Tooling to first units

    Design for manufacture, sourcing, and assembly, run by the people who designed it.

  4. 04

    Launch and after

    For as long as you need

    Documentation, training, and support once it's in people's hands.

Engineers on every callYou talk directly to the people building your product.
No surprisesClear scope, agreed before any work starts.
Everything goes liveEvery project ends in production, in use.
Aerial photograph of the Ford River Rouge complex beside the Rouge River, around 1927.
Detroit

Iron ore in one end. Cars out the other.

Ford River Rouge Complex, Dearborn, Michigan, c. 1927Detroit Publishing Co. · Library of Congress
Charles Sheeler's 1927 photograph of crisscrossing conveyors linking buildings at the River Rouge plant.
Charles Sheeler, Criss-Crossed Conveyors, River Rouge Plant, Ford Motor Company, 1927

Detroit already proved the idea.

By 1928 the Rouge had its own docks, steel mill, glass plant, and power house. Iron ore could come off a ship on Monday and leave as part of a finished Model A by Wednesday, because every step happened in one place.

We build the same way. Every discipline under one roof, so the product comes out whole, considered down to the last screw.

Built in Detroit, a short drive from the Rouge.
Contact

Tell us what you're building.

Or just what's broken. An engineer reads every message and replies within a day, with an honest read on what it would take.

Every message is read by an engineer.